Good Afternoon SkedX'ers!
Today I wanted to share with you all some insight into the world of blogging and the many advantages that can come from it. A blog is simply a journal like website that allows the user to share information with others and also have it accessible for viewing by others. It also acts as an outlet for sharing other items of interest and is a great tool for expressing what the organization is all about.
Now why I am discussing blogs with you all today is because an interesting shift has occurred in public media and journalism. At the recent Consumer Electronics Show (CES), bloggers were invited by many companies to come and report on there upcoming products as well as the show as a whole. Why this is important, is because the influence bloggers have as independent reporters on consumers is very high.
Bloggers are mostly independent and provide insight into products and companies that normal public relations firms do not. The blogger is the consumers reviewer and influence, so as an organization it is important to to influence the one that influence's consumers.
Some organizations are even going so far as to have employees who are there to help the blogger with his/her report. At the recent North American International Auto Show (NAIAS), Ford invited 150 bloggers to come see and discuss there new line of automobiles for the year and even had Ford Employees help bloggers by holding cameras, iPad's, tripods, and anything else they could do to make the blogger write his post easier.
Why Ford did this is because the way a blogger reports is by storytelling and giving their personal opinion on the matter versus how a press release is normally done where the release is written beforehand and approved.

The power and influence blogs have is immense because it can be a great way to reach out to new customers or create a buzz around your business. By creating your own blog you can then express the culture of your business through writing style, design, topics of interests, and more. With a blog you can have greater interactivity with consumers because it acts as a message for the readers each day and can also be used as an engagement tool by rewarding and providing dedicated readers with exclusives.
Also businesses' should consider the power of other bloggers. For example if you own a small restaurant and know there are three major food bloggers that have great influence in the area then invite them for a free meal and give them no reason to write a bad post about you. From that you can see more consumers and increased credibility which ultimately leads to greater revenue.
Blogs are more than just pieces of writing, they act as little communities that can have great influence on your business. So consider creating a blog of your own and building a community around your business.
Happy Scheduling,
Aman
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